Skip to Content

Rothberg Law Firm

Services Provided
  • Brand Strategy
  • Brand Identity
  • UX Design
  • Content Strategy
  • Web Development
  • Photography

From the ground up — defining the brand, empowering the mission, surpassing the competition.

With 20 representing attorneys, state and national recognition, and a heritage of excellence, Rothberg Law Firm serves a variety of clients in the Midwest in multiple industries. Upon making the decision to add a marketing manager to their team, it was quickly apparent that Rothberg’s digital presence needed a refresh in order to compete in the digital world. Their website was outdated, but the team was willing to commit to the brave task of a complete brand overhaul.

​Our Approach

The Rothberg team needed us to consider their mission, goals, and target audiences in order to create a brand and overall digital presence that reflects the company’s professionalism and heritage of excellence. They needed our team to think outside of the box to create a brand and website that stands out in the law industry.

Rothberg law firm photography 14

The Solution

Before doing anything else, we needed to help Rothberg define their brand. Here's a quick breakdown of what that process included:

  • Collaborative brand workshop
  • Development of brand statements
  • Creation of multiple logo options
  • Proposal for a new company name
  • Recommendations for mission statement and slogan
  • Design of a brand book

Once the branding was finalized, our team of designers, strategists, and developers worked with the Rothberg team to create a custom website complete with ADA compliance, filterable news listing, attorneys filterable by practice area, history timeline, and more.

​The results

We are excited to see the increase of website usage and the new brand being reflected throughout Rothberg’s digital and physical presence. They have truly become advocates of their own brand and are telling their story in creative and impactful ways.

113 %
INCREASE IN MONTHLY TRAFFIC

The website's average monthly traffic has more than doubled and continues to rise.

187 %
INCREASE IN BACKLINKS

With backlinks nearly triple what they were with the previous site, Rothberg has a greater chance of increased search rankings and visibility.

95 %
INCREASE IN REFERRING DOMAINS

As site traffic and backlinks increase, their reach continues to expand by achieving a 95% increase in referring domains, pointing quality traffic back to the website.

Rothberg law firm photography 15 Rothberg law firm photography 13 Rothberg law firm photography 12 21 04 15 GB ROT0120 photo007

The polished front-end design is paired with a strategic, organized content management system (CMS) that is easy to navigate and update content.

Additionaly, we know media assets can make or break a website. To our delight, Rothberg decided to invest in a video and photo shoot which took the site to a completely new level, both professionally and personally, as the site authentically reflects their team and Fort Wayne community.

Explore More Projects