Member One FCU

Services Provided

UX Design
Content Strategy
Web Development
Copywriting
SEO
Performance Testing

From Roanoke To Roanoke

Member One Federal Credit Union has served the communities of central Virginia for more than eight decades. To continue providing members with the best possible experience, they decided on a site redesign. Through the quirky nature of SEO, this fantastic client from Roanoke, VA partnered with our team here in Roanoke, IN.

DATA-DRIVEN MARKETING AUDIT

Originally, Member One partnered with us only to audit a few key pages. This included the homepage as well as their mortgage and home equity loan pages. To gain the best insights, we went straight to the source. We conducted focus group surveys and asked potential borrowers what they looked for when choosing a loan. Our strategic approach impressed the team. They chose Reusser to revamp the entire site.

Performance testing

We conducted an A/B test on the homepage to get a greater understanding of what did and did not resonate with members. One key takeaway was the effectiveness of icons. Data from this experiment influenced the eventual design.

Content ANALYSIS

Before jumping into the redesign, we wanted a clearer picture of the current site’s strengths and weaknesses. We pieced together a content site audit. This included assessing each page on content and user experience, assigning a readability score, and providing clear improvements to take into account on the redesign.