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Fortified Apologetics

Services Provided
  • Brand Strategy
  • Brand Identity
  • Photography

Taking a ministry from concept to wearable brand

When Robby Lashua of Fortified Apologetics approached us, he did not have a logo. Or a mission statement. Or a defined audience. What he did bring to the table was a passion for apologetics. But that wasn’t enough to build a brand that encouraged and equipped people to defend their faith.

Fortified apologetics branding 9

OUR APPROACH

Like all projects, we started by listening.

Step one was our brand workshop. This structured conversation fleshed out and solidified the ministry Robby had been thinking about for years. Mission. Vision. Core audience. These building blocks would help shape everything from design to messaging.

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​The Solution

Based on the workshop, we created a brand brief. This document provided all the foundational elements Fortified Apologetics needed to draw in the right people:

  • Mission statement
  • Target audience
  • Core values
  • Brand promise
  • Brand personality
  • Brand voice
  • Tagline
  • Competitor analysis

With the logo, a great design wasn’t enough. We wanted to create a wearable brand. Although it’s important for branding to look good on a hat or mug, merchandising has little to do with it. The key is digestibility. The best logos are effective at a glance.

Finally, we created UX designs for a beautiful yet simple site. The donation page would accept gifts even before the full site launched.

By taking a brand-first approach, Fortified Apologetics knew exactly what it was and who it wanted to reach from day one. Brands evolve. But by making the investment upfront, the ministry received a significant head start.

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