Fortified Apologetics
- Brand Strategy
- Brand Identity
- Photography
Taking a ministry from concept to wearable brand
When Robby Lashua of Fortified Apologetics approached us, he did not have a logo. Or a mission statement. Or a defined audience. What he did bring to the table was a passion for apologetics. But that wasn’t enough to build a brand that encouraged and equipped people to defend their faith.
"This ministry is really a culmination of my life. From my graduate degrees, my 15 years of working in a church, my strengths, all of it has been leading to the launch of this brand."
OUR APPROACH
Like all projects, we started by listening.
Step one was our brand workshop. This structured conversation fleshed out and solidified the ministry Robby had been thinking about for years. Mission. Vision. Core audience. These building blocks would help shape everything from design to messaging.
The Solution
Based on the workshop, we created a brand brief. This document provided all the foundational elements Fortified Apologetics needed to draw in the right people:
- Mission statement
- Target audience
- Core values
- Brand promise
- Brand personality
- Brand voice
- Tagline
- Competitor analysis
With the logo, a great design wasn’t enough. We wanted to create a wearable brand. Although it’s important for branding to look good on a hat or mug, merchandising has little to do with it. The key is digestibility. The best logos are effective at a glance.
"The concept behind a wearable brand is that it’s simple, clean, and visually recognizable."
Finally, we created UX designs for a beautiful yet simple site. The donation page would accept gifts even before the full site launched.
By taking a brand-first approach, Fortified Apologetics knew exactly what it was and who it wanted to reach from day one. Brands evolve. But by making the investment upfront, the ministry received a significant head start.
"Working with the branding team at Reusser was eye opening to me. I had no clue how much prep work goes into making a brand. The extensive questionnaires, meetings, back and forth clarifications on vision, purpose, intended audience, etc... all culminated in a brand kit that was exactly what I was hoping for.The team listened to my vision and my heart for why I wanted to start my organization and they articulated it in words and images better than I could have ever dreamed."
