Fort4Fitness
- UX Design
- Content Strategy
- Web Development
Fast-Track Website Revamp for Northeast Indiana’s Premiere Fitness Event Organizers
Fort4Fitness is a non-profit organization dedicated to inspiring healthy living. By hosting year-round fitness events, Fort4Fitness provides a platform for people to set and achieve their fitness goals. With the collaboration of fantastic local partners, enthusiastic volunteers and dedicated committee members, Fort4Fitness hosts thousands of people every year for the four main events: Spring Cycle, Summer Sunset Relay, Fall Festival and Winter Wonder Dash.
A FRESH MARKETING SITE
We organized and designed the marketing site utilizing Craft CMS as a foundation and a custom UX design. As the organization evolved, it was important to present the value of Fort4Fitness in the most helpful, visually appealing way possible for its users.
The old website failed to accurately reflect the company’s commitment to providing outstanding fitness experiences. Managing the site was challenging, the structure of the site had become unorganized, the content was difficult to find and technical pain points. The team wanted a refresh, and we were prepared to go the extra mile in every area possible.
CUSTOM MAPPING TOOLS
Communicating information efficiently and effectively to the thousands of volunteers and participants is critical for the Fort4Fitness team. We redesigned the interactive running maps to allow the team to make updates quickly and efficiently.
Previously, it was necessary for Fort4Fitness to open a help desk ticket after plotting course maps in order for us to manipulate the course data and manually copy and paste it into the website. Points of interest were then manually added to each route to designate water, first aid stations, and more. With the new website, Fort4Fitness is able to completely manage routes and all points of interest within one simple tool and upload that data directly to Craft without delay.
user-focused
Fort4Fitness has important, timely news to share with its users. That’s why Site Alerts were a key aspect of the website content strategy. The alerts display a single entry at a time at the top of every page with a custom message and link to an event page or other landing page.
The primary navigation is focused on the user and designed to make it quicker to find event information. While the same structure is consistent throughout the year, the current season will be highlighted and pre-selected so that the most relevant event is immediately available to the user.
The SOLUTION
Running alongside the Fort4Fitness team, our team of developers, strategists, and designers were all hands on deck to create a site with the goal of exceeding user expectations. Custom mapping and alerts were implemented throughout the site for efficient information sharing, including robust sitewide search, a focus on visual storytelling and well-organized event information. This powerful website refresh is a good example of the benefits clients experience after a website has gone untouched for a few years.
