American Landmaster
- UX Design
- Content Strategy
- Web Development
Consolidating multiple digital platforms into one streamlined eCommerce powerhouse.
American Landmaster (ALM) manufactures high quality, customizable, American-made utility vehicles (UTVs) out of Columbia City, Indiana. The ALM team was managing their ecommerce site, branding site, dealer portal, and customer relationship management (CRM) on separate platforms–resulting in a scattered and tedious process for maintaining their digital customer experience. Besides the messy ecommerce process, the site’s design was outdated, there was no intentional content strategy, and the site lacked many desired features.
Our Approach
ALM needed a web development firm who could analyze the current ecommerce system and figure out a new, custom way to consolidate all of the moving digital pieces and streamline the digital process into a singular platform. Additionally, they needed a team who could create a custom content strategy and UX design to create an exceptional user experience–all with the goal of generating as many leads as possible.
"Our new website allows customers to learn everything they need about our product in an easy, streamlined sort of way. Our goal was to connect the customers interest in our product straight to the dealers as quickly, and efficiently as possible. Thanks to Reusser we’ve been able to improve our communication with the dealers, increase overall web traffic, increase consumer leads, increase e-commerce revenue, and improve our brand appearance to the marketplace."
The solution
We constructed a power team of developers, strategists, and designers to create a custom ecommerce process, content strategy, and UX design. Utilizing Craft and Craft Commerce, we created one system that includes: a dealer portal with custom pricing, a dealer locator feature, the ability to purchase a UTV online or send a UTV to a specific dealer, and our favorite component–a custom UTV configurator to personally design and order the UTV of your dreams.
In addition to the ecommerce components, our lead content strategist and UX designer teamed up with our developers to create a flawless sitewide user experience as well as a flawless backend experience in order for the ALM team to easily manage and update their website content.
"It was very difficult to find one firm that could handle all of those different tasks. We would go out and find a firm that could do the configurator, but they couldn’t do all of the other pieces. So for Reusser to come in and say that they could do all of these different wants that we had within our budget, that was really big for us."
Helping an American made manufacturer pull together all of these systems is the kind of challenge we’re always looking for. Not only did we want to design a website with an intuitive user experience, but we knew it had to drive revenue in several areas their business.
The results
In short, this site is dominating. We are thrilled with how the site is performing and increasing ALM’s overall bottom line.
After being live for less than seven months, we were satisfied with the site's impressive effectiveness and we know these numbers will continue to climb.
"Reusser did a fantastic job of going above and beyond on our website project. This was a big, complicated project they were willing to take on. Their team really helped create the ultimate user experience for our dealers and customers by developing an attractive design, innovative UTV configurator, dealer portal, e-commerce platform, easy navigation, and responsive web-platform across all devices. We now have one of the industry’s best online vehicle configurators and websites to aid in selling our American-Made product. We have received several compliments from dealers and customers on the ease-of-use and information our website provides."
