Torginol
- UX Design
- Content Strategy
- Web Development
- Ecommerce
Enhancing Everyday Spaces
Torginol manufactures flakes, mica, quartz, and other products that elevate the look of homes and businesses. But they needed a more convenient experience for customers who work untraditional hours. Orders could only be received over the phone or through email. Each one then required manual processing. Torginol prides itself on customer service and wanted to improve the experience for everyone. A previous client recommended Reusser, which kicked off a partnership that included a new site, new functionality, and more.
Technical Discovery
Torginol needed more than an updated site. They wanted an entire customer experience overhaul. That’s why we started with a technical discovery. Through regular meetings and ongoing collaboration, we helped solidify that vision and translate it into technical action.
The new site had to serve a variety of audiences, including consumers, contractors, and retailers. It also needed a streamlined ordering process. Not only did this provide a better experience for end users, but it also created efficiencies for Torginol team members. It was a win-win that also left the door open for ongoing evolution.
Creating an interactive site
Torignol’s previous site functioned like a digital brochure. Visitors could view static images of different blends, but the only way to receive samples was to fill out the contact form.
We elevated the experience.
The new site features full e-commerce capabilities along with much more. Visitors can browse products by category, complete a quiz that pairs them with the correct flooring, customize flake blends, share blends with contractors, and order samples. We also partnered with Pikcells to customize a floor visualizer tool that allows contractors and customers to see how Torginol products look within their space.
CUSTOM PORTAL
Before partnering with Reusser, customer information was only managed within Sage, an ERP system. This made it difficult for customers to track and manage their orders. To improve the user experience, we built a custom portal that connected dynamic ordering with the ERP. Customers can now log in and easily find all relevant information.
TRADE SHOW SUPPORT
Our work didn’t end online. The industry’s biggest trade show, World Of Concrete, gave Torginol the opportunity to turn heads and build interest. We helped the Torginol team design a booth that grabbed attention. The main attraction was an outfit shipping container, which allowed the team to display their beautiful flooring. The flooring quiz and custom blend visualizer were on display for customers to demo at the show.
